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The Reputation Minefield: Protecting B2B Brand Reputation in an Increasingly Risky Landscape
May 25 @ 11:30 am - 1:00 pm CDT$15.00 – $65.00
In today’s world, reputation is everything. Having a positive reputation can yield benefits like strong talent attraction, customer loyalty and a healthy bottom line. Even market value in today’s economy is heavily influenced by intangible assets like brand equity, intellectual capital, and goodwill. As a result, damage to a reputation can have significant consequences.
With the 24/7 news cycle and speed of social media, negative or false information about a brand can spread faster than ever. Is your company equipped to navigate this reputational minefield?
In this session, reputation management strategist Allison Murray will dive into the importance of reputation and how best to defend it against attacks.
- Developing a reputation management strategy
- Risk mitigation through assessment and analysis
- Crisis management and reputation recovery best practices
WHEN: Thursday, May 25
Networking: 11:30 AM – 12:00 PM
Luncheon: 12:00 PM – 1:00 PM
TICKETS: Member ($45), Non-Member ($65), Virtual ($15)
WHERE: Maggiano’s Little Italy | 2019 Post Oak Blvd., Houston, TX 77056