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September 2023

Persona Unveiled: Leveraging Data and AI for Deeper Insights

September 21 @ 11:30 am - 1:00 pm CDT
Maggianos Post Oak, 2019 Post Oak Blvd
Houston, Texas 77056

      Artificial Intelligence has emerged as a game-changer to finely target and engage audiences in your marketing strategy. Through the power of data and analytics, companies can now analyze vast amounts of consumer data to uncover insights into their target audience. Marketers can now develop more personalized campaigns, better enhance content delivery, and more accurately predict consumer behaviors. If you're not taking advantage of this technology, you're missing out on giving your customers a better buying experience, and…

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Coffee & Careers: Save the Date

September 14 @ 9:00 am - 10:00 am CDT
Zoom

More information coming soon.

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August 2023

Ahead of the Curve: The 2023 Interactive Strategies Conference

August 30 @ 8:00 am - 5:00 pm CDT
Hilton Houston Plaza/Medical Center Hotel, 6633 Travis St.
Houston, TX 77030 United States
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$199.00 – $400.00

  The Interactive Strategies Conference is the leading strategic marketing event in the Greater Houston area, initially hosted by HIMA, and now passed on to the Houston Business Marketing Alliance (HBMA). The HBMA is excited and honored to continue the legacy of the conference by empowering marketers to continue learning and growing in their profession.   This year's theme, Ahead of the Curve, focuses on the concept of adopting new technologies and trends without losing the ones that have proven…

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Lantern Awards Kick-Off & Happy Hour

August 3 @ 5:30 pm - 7:30 pm CDT
2020 Exhibits, 10550 S Sam Houston Pkwy W
Houston, TX 77071 United States
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Free

Hey marketers! Your favorite B2B marketing awards gala, the Lantern Awards of Texas, is coming up this November. Join us for our Second Annual Lanterns Kick-Off event to celebrate the 2023 Lantern Awards & Gala. During this event, we will share more about how to enhance your entry submission for a greater chance to win, and promotions you don't want to miss out on! Special thank you to our event host and sponsor: 2020 Exhibits!   The Lanterns Kick-Off event…

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July 2023

Coffee & Careers: The Importance of AI in Today’s Job Market

July 13 @ 9:00 am - 10:00 am CDT
Zoom

Thank you to our Coffee & Careers sponsor, HelloKindred! How can the power of AI help with your job search? Artificial intelligence is revolutionizing the marketing industry, including the ways job seekers and employers find each other in the constantly changing job market. 46% of job seekers are using ChatGPT to write their resumes and/or cover letters. 7 in 10 who have used ChatGPT report a higher response rate from companies. 78% got an interview when using application materials written…

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June 2023

Coffee & Careers: Your Job Seeker’s Toolkit: LinkedIn

June 15 @ 9:00 am - 10:00 am CDT
Zoom

Thank you to our Coffee & Careers sponsor, HelloKindred! This Coffee & Careers will feature practical tips and advice on everything LinkedIn. We will take a deep dive into this tool and how job seekers can use it to make a great impression. Ever wonder how recruiters and human resources find candidates on LinkedIn? What makes a profile “complete” and attractive to recruiters? Do hiring managers review candidates’ online presence? Leis Vokes, Manager Talent Acquisition - North America for HelloKindred,…

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May 2023

The Reputation Minefield: Protecting B2B Brand Reputation in an Increasingly Risky Landscape

May 25 @ 11:30 am - 1:00 pm CDT
Maggianos Post Oak, 2019 Post Oak Blvd
Houston, Texas 77056
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$15.00 – $65.00

In today’s world, reputation is everything. Having a positive reputation can yield benefits like strong talent attraction, customer loyalty and a healthy bottom line. Even market value in today’s economy is heavily influenced by intangible assets like brand equity, intellectual capital, and goodwill. As a result, damage to a reputation can have significant consequences. With the 24/7 news cycle and speed of social media, negative or false information about a brand can spread faster than ever. Is your company equipped…

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Coffee & Careers: The Gig Economy

May 11 @ 9:00 am - 10:00 am CDT
Zoom

Thank you to our Coffee & Careers sponsor, Kindred! The global gig economy is expected to be valued at $455 billion by the end of 2023. And the freelance market alone is expected to grow at a CAGR of 15% year over year through 2026. Our speakers from Indeed, Kindred and Aquent are joining us to have a conversation about what trends they are seeing and what has changed. Discussion topics: What does this mean for you and your career?…

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April 2023

Networking & Happy Hour

April 27 @ 5:00 pm - 8:00 pm CDT

WHEN: Thursday, April 27 | 5:00 PM - 8:00 PM WHERE: Kirby Ice House Memorial | 1015 Gessner Rd, Houston, TX 77055

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Coffee & Careers: Technology Talk

April 13 @ 9:00 am - 10:00 am CDT
Zoom

The past few years have seen major changes in the way people communicate, shop, market, and sell. Digital marketing is core to many businesses’ strategies, and the technology that supports these efforts is continually evolving. It seems as if every week there’s buzz about the new latest and greatest technology either in development or being launched into the marketplace. The craze is real and everyone is in a rush to hop on the bandwagon, but it can also be hard…

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