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September 2023
Persona Unveiled: Leveraging Data and AI for Deeper Insights
Artificial Intelligence has emerged as a game-changer to finely target and engage audiences in your marketing strategy. Through the power of data and analytics, companies can now analyze vast amounts of consumer data to uncover insights into their target audience. Marketers can now develop more personalized campaigns, better enhance content delivery, and more accurately predict consumer behaviors. If you're not taking advantage of this technology, you're missing out on giving your customers a better buying experience, and…
Find out more »Coffee & Careers: Save the Date
More information coming soon.
Find out more »August 2023
Ahead of the Curve: The 2023 Interactive Strategies Conference
The Interactive Strategies Conference is the leading strategic marketing event in the Greater Houston area, initially hosted by HIMA, and now passed on to the Houston Business Marketing Alliance (HBMA). The HBMA is excited and honored to continue the legacy of the conference by empowering marketers to continue learning and growing in their profession. This year's theme, Ahead of the Curve, focuses on the concept of adopting new technologies and trends without losing the ones that have proven…
Find out more »Lantern Awards Kick-Off & Happy Hour
Hey marketers! Your favorite B2B marketing awards gala, the Lantern Awards of Texas, is coming up this November. Join us for our Second Annual Lanterns Kick-Off event to celebrate the 2023 Lantern Awards & Gala. During this event, we will share more about how to enhance your entry submission for a greater chance to win, and promotions you don't want to miss out on! Special thank you to our event host and sponsor: 2020 Exhibits! The Lanterns Kick-Off event…
Find out more »July 2023
Coffee & Careers: The Importance of AI in Today’s Job Market
Thank you to our Coffee & Careers sponsor, HelloKindred! How can the power of AI help with your job search? Artificial intelligence is revolutionizing the marketing industry, including the ways job seekers and employers find each other in the constantly changing job market. 46% of job seekers are using ChatGPT to write their resumes and/or cover letters. 7 in 10 who have used ChatGPT report a higher response rate from companies. 78% got an interview when using application materials written…
Find out more »June 2023
Coffee & Careers: Your Job Seeker’s Toolkit: LinkedIn
Thank you to our Coffee & Careers sponsor, HelloKindred! This Coffee & Careers will feature practical tips and advice on everything LinkedIn. We will take a deep dive into this tool and how job seekers can use it to make a great impression. Ever wonder how recruiters and human resources find candidates on LinkedIn? What makes a profile “complete” and attractive to recruiters? Do hiring managers review candidates’ online presence? Leis Vokes, Manager Talent Acquisition - North America for HelloKindred,…
Find out more »May 2023
The Reputation Minefield: Protecting B2B Brand Reputation in an Increasingly Risky Landscape
In today’s world, reputation is everything. Having a positive reputation can yield benefits like strong talent attraction, customer loyalty and a healthy bottom line. Even market value in today’s economy is heavily influenced by intangible assets like brand equity, intellectual capital, and goodwill. As a result, damage to a reputation can have significant consequences. With the 24/7 news cycle and speed of social media, negative or false information about a brand can spread faster than ever. Is your company equipped…
Find out more »Coffee & Careers: The Gig Economy
Thank you to our Coffee & Careers sponsor, Kindred! The global gig economy is expected to be valued at $455 billion by the end of 2023. And the freelance market alone is expected to grow at a CAGR of 15% year over year through 2026. Our speakers from Indeed, Kindred and Aquent are joining us to have a conversation about what trends they are seeing and what has changed. Discussion topics: What does this mean for you and your career?…
Find out more »April 2023
Networking & Happy Hour
WHEN: Thursday, April 27 | 5:00 PM - 8:00 PM WHERE: Kirby Ice House Memorial | 1015 Gessner Rd, Houston, TX 77055
Find out more »Coffee & Careers: Technology Talk
The past few years have seen major changes in the way people communicate, shop, market, and sell. Digital marketing is core to many businesses’ strategies, and the technology that supports these efforts is continually evolving. It seems as if every week there’s buzz about the new latest and greatest technology either in development or being launched into the marketplace. The craze is real and everyone is in a rush to hop on the bandwagon, but it can also be hard…
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