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December 2022
Fifth Annual In Cahoots Holiday Mixer
The In Cahoots Holiday Mixer returns for 2022! Join the Houston Business Marketing Alliance (HBMA), American Marketing Association (AMA) Houston Chapter, Women's Masters Network (WMN), American Advertising Federation (AAF) Houston Chapter, the International Association of Business Communicators (IABC) Houston Chapter, Public Relations Society of America (PRSA) Houston Chapter, and Insights Association South Central Chapter, for an evening of fun, conversation, and good fellowship. Giving Back to Those in Need Not only does this annual event bring together the city’s diverse…
Find out more »Coffee & Careers: A conversation with Anne Laguzza, CEO of The Works Consulting
> Free Registration HERE The job market in 2022 was unlike anything we’ve seen in a long time. Companies were hiring left and right, and providing incentives candidates could only dream of. But was it enough? After the Covid pandemic, which put millions out of work, we also witnessed, The Great Resignation. Does this make the market balanced or unbalanced? We’re consulting with career experts to get the full scoop on what’s ahead for 2023 and how to plan for…
Find out more »November 2022
2022 Lantern Awards of Texas
ANA Business Marketing’s Houston chapter created the Lantern Awards of Texas over three decades ago for one sole purpose: to highlight top-quality creative and strategic business-to-business communications. Now, as Texas’ premier awards event, the Lantern Awards of Texas recognizes the finest B2B work at its annual gala. Come and celebrate marketing excellence with your fellow marketing professionals at our prestigious Lantern Awards Gala Exhibition and Dinner on Thursday, November 17, 2022, at the Ballroom at Bayou Place. Doors open at 5:00pm, so come…
Find out more »October 2022
Mentor Matching & Happy Hour
HBMA would like to invite marketers at any career stage to our FREE October Mentor Matching and Happy Hour event at Heights Bier Garten. This event is for marketers of all career stages and provides early-career marketers with the opportunity to meet experienced local B2B marketing professionals from various backgrounds and industries. Why should you attend? The HBMA Mentor Matching program matches you with a local HBMA member, providing you the opportunity to: Develop a professional relationship with an experienced…
Find out more »September 2022
Lunch & Learn: Bridging the Gap Between Attracting and Keeping Your Customers Engaged
Bridging the Gap Between Attracting and Keeping Your Customers Engaged: Tactics to Better Understand User Behavior for Successful SEO, SEM, and UX Programs As organizational structures change and companies expand into new industries and territories, it can be overwhelming to efficiently use dollars to target new and existing customers with engaging content. Understanding user behavior, continuously improving SEO and integrating SEM initiatives can become overwhelming and leave you unsure of where to even begin—not to mention what happens once you've…
Find out more »Coffee & Careers: Strategies for Hiring in a Candidate-Driven Market
If you’ve tried hiring new talent lately, you’re probably keenly aware of just how much a candidate’s market this is. So, how do you stand out to candidates and get them to accept YOUR offer? During this Coffee & Careers, Cindi interviews Ronda Taylor, SVP Global Sales & Executive Search of Mogul, about hiring strategies companies can implement in a candidate's market. What you'll learn: • What it takes to stand out in a market where candidates have multiple offers…
Find out more »August 2022
Lantern Awards Kick-Off & Happy Hour
Hey marketers! Your favorite B2B marketing awards gala, the Lantern Awards of Texas, is coming up this November. Join us for our first ever Lanterns Kick-Off event to celebrate the 2022 Lantern Awards & Gala. During this event, we will share more about our new categories, how to enhance your entry submission for a greater chance to win, and promotions you don't want to miss out on! Special thank you to our event host and sponsor: Skyline Displays of Houston!…
Find out more »March 2022
In Cahoots Goes Digital
Co-Hosting with ANA Houston Workshop Details Date: Friday, March 25, 2021 Time:  08:00 am – 1:00 p.m. Location: United Way 50 Waugh Drive Houston, Texas 77007 Why Join Us? This workshop will be a chance to deep dive into common digital strategies for B2B marketers such as PPC and SEO, explore new techniques and associated strategies, and hear from top experts in the digital arena who live and breathe these evolving strategies daily. One of the key aspects of any business-to-business marketer’s plan…
Find out more »December 2021
Ricky Bobby’s Guide to Showing Up in Local Searches
Event Details Date: Wednesday, December 15, 2021 Time:  11:30 a.m. – 12:30 p.m. Topic: Ricky Bobby’s Guide to Showing Up in Local Searches Location: Zoom registration Preferred Name & Title: Greg Gifford Vice President of Search, SearchLab Digital Preferred Social Media: LinkedIn: https://www.linkedin.com/in/greggifford/ Twitter: https://twitter.com/greggifford Website: https://searchlabdigital.com Short Bio Greg Gifford is the Vice President of Search Marketing at SearchLab, a boutique marketing agency specializing in Local SEO and PPC. He’s one of the most in-demand speakers at digital marketing and…
Find out more »Third Annual In Cahoots Holiday Mixer
Event Details Date: Thursday, December 9 Time:  5:30 p.m. – 8:30 p.m. Topic: Third Annual In Cahoots Holiday Mixer Location: Cedar Creek, 1034 W 20th St. Houston, TX 77008 Event Description The In Cahoots Holiday Mixer returns for 2021! Join the Association of National Advertisers (ANA) Houston chapter and the Houston Interactive Marketing Association (HIMA) for an evening of fun, conversation, and good fellowship. See event and registration details below. Giving back to those in need Not only does this annual event…
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