Welcome to the Houston Business Marketing Alliance. We are non-profit organization with a mission to serve the greater Houston area marketing community. Our original organization started in 1922 with a strict focus on B2B marketing. While we still provide cater to B2B professionals, we welcome the entire marketing community and will continue to provide endless opportunities of growth for all marketers.  

Our mission is to deliver thought leadership, awards program, career enhancement and peer-to-peer networking designed to improve your career in marketing. 

HBMA is the only leading professional association dedicated to connecting marketers with endless opportunities for growth. We promote networking and professional development for marketers in a local environment, and strive to host informative and memorable events, thought-provoking discussions, and harness the power of social networking. Learn more about the professional benefits of joining HBMA. 

In 2022, ANA Business Marketing Houston merged with Houston Interactive Marketing Association to become Houston Business Marketing Alliance. The rest is history.


Elected Board Members

HBMA has an elected board of directors who are right here in Houston. They are elected for a two-year term and serve on a variety of committees to provide endless opportunities for marketers. 


Shannon Carlson


Jamie Efurd
Luncheon Chair


Beau Robinson
Communications Chair